Hockfield & Associates is a company the serves as a liaison between vendors and retailers to bring new, innovative CPG products to the marketplace.
The company had given me free-reign to design, with the only stipulation that their name be feature prominently.
This concept was an attempt to differentiate their company from the ordinary looks of their competitors. The open door alludes to their role in helping their clients get into new retail locations, while the blue windows create a “H” in the negative space.