JEKYLL & HYDE
Formally known as Western Creative Inc., Jekyll & Hyde was looking to re-brand itself with a name and logo that would serve to reference the two sides of the company (advertising and marketing) while also being unique enough to stand out among other agencies.
Once the name was decided upon, I worked on numerous thumbnails and sketches of “The Face” and nameplate with their Creative Director before finalizing the design.
HOCKFIELD & ASSOCIATES
Hockfield & Associates is a company the serves as a liaison between vendors and retailers to bring new, innovative CPG products to the marketplace.
The company had given me free-reign to design, with the only stipulation that their name be feature prominently.
This concept was an attempt to differentiate their company from the ordinary looks of their competitors. The open door alludes to their role in helping their clients get into new retail locations, while the blue windows create a “H” in the negative space.
FROM THE ASHES
From the Ashes was a body art and tattoo studio located in Highland Park, MI. The owner reached out for help in branding his business and creating a logo and typeface that would reference the rebirth of the shop, while represented his DIY and punk-rock nature that would also be reflected in the interior design.
FEMMEROL
Femmerol is an all-natural supplement that helps relieve some of the most emotional and life-disrupting symptoms associated with perimenopause and menopause.
The client had a name and colors in mind for their branding, but was unsure in what direction to head with the design.
The challenge for me was to create a logo that invoked femininity, while using colors that were non-traditional relative to most other feminine products on the market.
LIVING BEYOND 120
Living Beyond 120 is a podcast focused on health and human longevity. The creators of the podcast are looking to take their listeners with them on their journey in learning about continuing life beyond the current scientific consensus.
When they pitched the idea of an abstract road as their logo to reference “the journey”, it was my responsibility to create the visual representation of that abstract idea which would serve as their identity.